BRAND

 

REEBOK PUMP DESIGNER - PAUL LITCHFIELD

One of the great privileges of our job is spending quality time with the wily old veterans of the shoe biz. After decades in the trenches, they’re usually obstreperous, charismatic and wildly entertaining story tellers. In the case of Reebok, Paul Litchfield is all that, and a corporate treasure to boot. After joining the firm in 1985, Paul was the project manager for Pump and also oversaw the development of Hexalite and ERS. Challenged by Paul Fireman to ‘make Pump work’ within a few measly months, Paul accepted the gauntlet and helped push Reebok to become the world’s biggest footwear brand by the late ‘80s. Now Vice President of Advanced Concepts, Paul is still a hard charger, designing and refining the next generation of Reebok innovation.

CLARKS DESERT BOOTS AUCTION FOR CHARITY

Celebrating 60 years in business, Clarks have banded together a host of VIP artists, designers and celebrities to customise and personalise the brand’s signature Desert Boot. With each shoe up for auction at www.clarks.nl and www.clarks.be, all proceeds will go towards War Child - a relief and development agency dedicated to providing immediate, effective and sustainable aid to children affected by war. We were lucky enough to get a closer look at all twenty shoes currently on sale, from artists such as DJ Mr. Wix, fashion-illustrator Piet Paris and image-stylist Dyanne Beekman co-operated. Have a peek and if you're down for the cause, make sure to put your bid in at Clarks today!

VINTAGE SNEAKERS - KERSO (UK CASUALS)

Kerso is well known in vintage trainer circles as a knowledgeable participant in the UK’s most enduring style movement, simply known as the Casuals. With a love of football only matched by a penchant for obscure trainers and Euro sports fashion, the Casual persona defined a peculiar English sense of fashion and tradition which is still influential today. Regarding himself as a ‘trainer wearer’ rather than a collector, Kerso may be in his own words an ‘anally retentive sad bastard’, but at least he still cares! Let’s rewind the clock as Kerso gives us a tour through this most enigmatic phenomenon that is a total mystery to the sneaker scene today.

NEW SNKR FRKR X AIAIAI EARBUDS!

Introducing the Sneaker Freaker x AIAIAI earbuds. This is the first collaboration for the Copenhagen-based electronics company and we are delighted to be their virgin partner! Designed using the classic Sneaker Freaker corporate colours, these minty morsels look good enough to eat. The subtle grey speckle on the ear piece and Y-pipe add a veneer of sneaker-smarts to the aesthetic equation! Whether you’re on the subway, running a marathon or riding your pushbike, you’ll welcome the knowing nods of your fellow commuters as they admire your connoisseur status.