adidas Brand Intranet

CLIENT: Internationally leading fitness footwear and
apparel manufacturer adidas originated in Germany, and
in the 1980s became a favorite of the emerging rap and
hip-hop music scenes. It remains a fashionable,
avant-garde brand, even remanufacturing vintage apparel
and footwear designs that consumers demand

CHALLENGE: adidas needed an intranet on which
employees and vendor-partners could access the latest
Corporate Identity resources and brand guidelines. The
Overland Agency’s intent was to build a site that acts as
the central warehouse and toolbox for the adidas
brand, housing their expandable array of identity
elements. adidas wanted the ID site built in Flash to
allow for animation and seamless integration of sound
and video. However, the brand ID site had to be
housed in adidas' existing intranet structure, an
XML-based content management system.




SOLUTION: Recognizing that the site serves as a
brand-building tool, Overland needed to measure it
against the highest standards of design and
functionality. To develop such a site, it was essential to
create it in close partnership with adidas. Working
closely with their IT departments internationally, we
found a way to make it all come together seamlessly.
We also animated the entire Brand Guidelines area,
which contains multiple subsections of deep content
covering Corporate and Consumer Brand Guidelines,
to allow for the easy, worldwide understanding of dos
and don'ts. Most recently, Overland added video to
the intranet to illustrate adidas’ partnerships with
global media stars such as hip-hop artist Jay-Z, who
wears adidas in a music video.

RESULT: The finished product was designed to act
more like a software application than a website. At the
same time, it effectively supports adidas’ brand identity
and visual language in look and feel. Above all else, this
site presents a live, highly “connected,” and up-to-themoment
window into the adidas brand, for inspiration
and accurate performance of employees and authorized
vendor-partners alike.